L'Oréal Group becomes sponsor of K-Challenge and the French SailGP team

L'Oréal Group has signed an official partnership with K-Challenge, an innovative company in the field of sport and technology, to support the French sailing team competing in “the most exciting race on water”: the SailGP championship.



This three-year partnership is a continuation of the Group's commitment to the French Challenger crew during the 37th edition of the America's Cup, including the team that participated in the very first Women's America's Cup.

SailGP thus offers a new opportunity to support many members of this team—women, men, and young sailors, as well as engineers—as well as new talents, who will compete together to try to win the SailGP 2025 season Grand Final and its $2 million prize.



L'Oréal's partnership with K-Challenge will also support women's and youth teams in other competitions beyond SailGP, reinforcing the Group's commitment.

SailGP, consisting of 13 Grand Prix events in some of the world's most iconic locations, kicked off in Dubai on November 23 and 24, 2024, and will conclude in Abu Dhabi on November 29 and 30, 2025. All national teams compete on identical F50 catamarans, capable of speeds of up to 100 km/h, in a high-speed, state-of-the-art sailing competition held close to the spectators.

“We are very pleased to develop this partnership with K-Challenge and to continue our enthusiastic support for the French sailing team in its quest for international sporting excellence,” said Nicolas Hieronimus, Chief Executive Officer of L'Oréal Group. “ L'Oréal has always supported the ambitions of women and young people around the world. With the America's Cup 2024 and now with SailGP, we are accompanying them in the demanding world of high-level sport, while promoting our shared values of innovation and sustainable development.”



“This level of sailing competition is a real challenge, as it requires intensive training, flawless team coordination, the use of cutting-edge innovations, and a strong commitment to sustainable development,” added Christophe Babule, Chief Financial Officer of L'Oréal Group. “We are delighted to support the French team in this exciting adventure as they continue to rise to the ranks of world-class athletes.” 



Stephan Kandler, Co-CEO, K-Challenge: "The continued and renewed support of L'Oréal Group is a source of great pride for K-Challenge. It allows us to strengthen our team on the SailGP circuit and to dedicate resources to training and excellence for young people and women in our sport. Our ambition is to bring together the biggest brands and personalities, symbols of French excellence, to win the biggest trophies in sailing. Welcome to one of France's most iconic companies."

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L'Oréal Group: For 115 years, L'Oréal, the world's leading beauty company, has been dedicated to a single vocation: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create beauty that moves the world forward, defines our vision of beauty as essential, inclusive, ethical, generous, and committed to social and environmental sustainability. With a vast portfolio of 37 international brands and ambitious social and environmental commitments set out in our L’Oréal for the Future program, we offer everyone around the world the best in beauty in terms of quality, effectiveness, safety, sincerity, and responsibility, while celebrating beauty in all its infinite diversity.
With more than 90,000 committed employees, a balanced geographic presence and distribution channels covering all retail formats (e-commerce, mass retail, department stores, pharmacies, perfumeries, hair salons, brand boutiques and travel retail), the Group achieved sales of €43.48 billion in 2024. L'Oréal relies on 21 research centers in 13 countries around the world, a dedicated Research and Innovation team of more than 4,000 scientists and 8,000 digital professionals to invent the future of beauty and become a major player in Beauty Tech.

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